Privacy policy

At Ythral©, your privacy matters. This Privacy Policy explains how we collect, use, and protect your personal information when you visit or purchase from ythral.com. This policy complies with the Digital Personal Data Protection Act, 2023 (India) and applicable international privacy laws.

1. Information We Collect
When you visit our store or place an order, we may collect: your name, email address, phone number, billing and shipping address, order details and transaction history, device information such as IP address, browser type, screen resolution, and browsing behaviour.

2. How We Use Your Information
We use your information to process and fulfil orders, communicate regarding purchases and support, improve our website and products, prevent fraud and ensure secure transactions, and send promotional communications (only if you have opted in).

3. Tracking & Analytics Tools
We use the following tools to understand how visitors interact with our website:

Shopify Analytics – built-in store analytics for traffic, sales, and customer data. Data is processed by Shopify Inc. (Canada/US).

Microsoft Clarity – records session replays, heatmaps, clicks, scrolls, and mouse movements to help us improve user experience. Clarity may collect device and browser data. Data is processed by Microsoft Corporation. Learn more: https://clarity.microsoft.com/terms

Meta Pixel – tracks page views, add-to-cart events, and purchases for advertising performance measurement on Facebook and Instagram. Data is shared with Meta Platforms, Inc. Learn more: https://www.facebook.com/privacy/policy

Google Analytics – collects anonymised browsing data including pages visited, session duration, and traffic sources. Data is processed by Google LLC. Learn more: https://policies.google.com/privacy

4. Targeted Advertising & Retargeting
We share data regarding your use of the site and your purchases with advertising partners (such as Meta/Facebook) to provide targeted advertisements we believe may interest you. This includes data collected through the Meta Pixel and cookies.

You can opt out of targeted advertising through your browser settings, the Digital Advertising Alliance opt-out page (https://optout.aboutads.info), or the "Your Privacy Choices" page on our website.

5. Sharing Your Information
We do not sell or rent your personal information. Your data may be shared only with trusted third parties necessary to operate our store, including payment gateway providers, shipping and logistics partners, Shopify and related infrastructure services, and analytics providers listed above. Your information may be transferred to, stored, and processed outside India (including North America) where our service providers operate.

6. Cookies
We use cookies to enhance site functionality, understand customer preferences, enable analytics and advertising tools, and improve browsing experience. You can disable cookies through your browser settings. Some features may not function properly with cookies disabled.

7. Data Security
We take reasonable precautions and follow industry best practices to protect your personal information from unauthorised access, misuse, or disclosure. Payment information is encrypted and processed securely through trusted payment providers. We do not store your payment card details.

8. Your Rights
Under the Digital Personal Data Protection Act, 2023 and applicable laws, you have the right to access the personal data we hold about you, request correction or deletion of your data, withdraw consent for data processing at any time, opt out of targeted advertising and marketing communications, and nominate a person to exercise your rights in case of death or incapacity. To exercise any of these rights, contact us at support@ythral.com.

9. Age of Consent
By using this site, you confirm that you are at least 18 years of age. Our website and products are not directed at children, and we do not knowingly collect personal information from anyone under 18.

10. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites.

11. Changes to This Policy
We may update this Privacy Policy to reflect changes in our practices or legal requirements. Changes take effect immediately upon posting to this page.

12. Contact
For privacy queries or data requests: support@ythral.com